For the marketing-inclined person(s?) who attended the User Group Meeting you may remember a brief reference to Google’s micro-moments during the marketing presentation on the last day.
As a follow-up, here is the keynote address from a recent Google summit. It details the ‘what, where and how’ of reporting on micro-moments. Interesting stuff. The link is to a video and it is about 1 hour long.
Google Ads & Analytics Innovations Keynote
Streamed live on May 24, 2016
Every year there are trillions of searches on Google.com and over half of those searches happen on mobile.
Watch this video to learn about the latest ads and analytics innovations designed to grow your business in a mobile-first world.
These solutions were announced to thousands of marketers on May 24, 2016 as part of the Google Performance Summit.